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June 7, 1955 - November 2, 1958
CBS Primetime Game Show
Host:
Hal March
Assistants:
Lynn Dollar
Barbara Britton
Pat Donovan
Announcer:
Bill Rogers
Contestants who were experts in a particular field
played to win huge sums of money. The show was
based on the radio show "Take It or Leave It." A player
started answering questions worth $1 and the value
kept doubling on the following questions until a
grand prize of $64,000 was reached. After a player
reached the $4000 level, he or she would be asked
only one question per week. If the player answered
correctly, he or she was given a week to think about
risking all to try to reach the next level. A player
was given the chance to quit at any time. At the
$8000 level, the contestant was placed in an
isolation booth on stage to ponder the answer. At
this point, a player was given a new Cadillac as a
consolation gift if he or she missed the answer.
The first contestant to win $64,000 was Richard S.
McCutchen on September 13, 1955. His subject was
cooking. Dr. Joyce Brothers (pictured above) was
the second person to reach $64,000 based on her
expertise in the subject of boxing.
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$64,000 Question
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$64,000 Question
From The Museum of Broadcast Communications
$64,000 Question
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Grave of Hal March
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These links were last tested January 2010.
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